
DURING NEW YORK FASHION WEEK OSCAR DE LA RENTA SHOWCASED HIS FALL/WINTER 2012 COLLECTION, AND LAUNCHED A THREE MONTH SOCIAL MEDIA PROJECT ENTITLED ‘THE BOARD’. THE BOARD IS A SOCIAL MEDIA OUTLET THAT ALLOWS ANYONE WORLDWIDE TO SUBMIT INSPIRATIONAL PHOTOGRAPHS OR ILLUSTRATIONS WHICH ARE THEN STREAMED LIVE TO A SCREEN THAT SITS IN OSCAR DE LA RENTA’S OFFICE/ATELIER. FROM THIS, OSCAR DE LA RENTA HOPES TO DRAW THE INSPIRATION AND TONE FOR HIS UPCOMING RESORT 2013 COLLECTION. [CLICK HERE TO VISIT: THE BOARD]
OSCAR DE LA RENTA’S FALL/WINTER 2012 COLLECTION BARED A YOUTHFUL AND CONVIVIAL APPROACH. THIS WAS MOST EVIDENT IN THE SHORTER HEMLINES, EMBELLISHMENTS, THE COLOUR PALETTE OF ICE BLUES AND PALE PINKS, THE YOUTHFULNESS OF THE MODEL’S HAIR, AND THE SMILES THAT DAWNED UPON THE RUNWAY. HOWEVER IN TRUE TO OSCAR DE LA RENTA FASHION, THE ‘PARK AVENUE PRINCESS' STILL REMAINED VERY MUCH PART OF THIS COLLECTION.
IT IS VERY INTERESTING TO SEE THE DYNAMIC ROLE SOCIAL MEDIA PLAYS IN FASHION. IF YOU FOLLOW ‘OSCARPRGIRL’ ON TWITTER, YOU ARE WELL AWARE OF THE IMPORTANCE SOCIAL MEDIA HOLDS AT THE HOUSE OF OSCAR DE LA RENTA, THEREFORE IT IS NO SURPRISE OF THE DIRECTION MR. DE LA RENTA IS TAKING WITH HIS BRAND.
PHOTO SOURCE: UNKNOWN






